HIGHLY PERSONALISED SERVICES

It is interesting to read all the material that is coming out these days about how Artificial Intelligence (AI), continually improving and increasing abilities to collect data, combined with the better analysis of that data using algorithms will so radically improve our collective futures.  The ability of the “system” to better know us as an individual will enable that system to better service and support our daily needs.

Control of that “system” though does not rest with the individual, but with the owner, collector, or buyer of the resultant “knowledge”.  It has certainly been raised by others, including privacy advocates and human rights arguers that such a level of access by others is inappropriate.

My concern is that governments and regulators simply don’t learn from the past.  Today we have legislation going through the system that seeks to eradicate, after the fact, unconscionable clauses in contracts, we are endeavouring to claw back reasonable rights for consumers in transactions they enter into and then to top it off we watch a banking royal commission that exposes behaviours that were not only impolite, and unreasonable but out-rightly illegal.

The fact that a situation is left until it’s out of control is one danger, but a bigger danger exists when the response to that situation is not appropriately aimed.  Often such responses can be targeted to theoretically give kudos to the regulator for doing something rather than it being truly effective to rectify the underlying problem.

With the advent of AI and improved data processing and production, which is, at this time, all being sold as “the better way to provide you with the things that you want” are we not moving into an arena of ‘significant psychological persuasion.’  If we are then the future impacts on families, individuals and communities could be significant; just imagine phone bills on steroids.

It strikes me as being very similar to the old story of the “Frog and Hot Water”, if you throw a frog into a saucepan of boiling water it will immediately leap out and survive.  However, if you put the frog into a saucepan of cold water and gently heat it up to boiling point the frog will die.

No doubt this is part of the need for twelve month bankruptcies; once an individual is stripped of their worth and they can no longer pay they simply declare bankruptcy, hibernate for a year and then get back on the grind stone.

Of course, that’s provided that there is a job for them to go to after all.